Month: May 2015

A marketing campaign isn’t something that comes to you while you’re having a coffee break. Successful campaigns tend to be carefully researched and focused on details and execution, rather than based around a single, grand idea. Planning a marketing campaign starts with understanding your position in the marketplace, and ends with details like the wording of an advertisement. Emphasise your business ethos in everything, from uniforms to poster printing and your office decor.For example, if your products are naturally derived and organic, make sure all components reflect this, such as…

Operating a business is a very difficult thing to do and it can be hard to find time to stop and think. If you have been in business for a long time, it is likely there will be inefficiencies within your company that you may not even recognise. Reviewing your business structure can open your eyes to huge inefficiencies and enable you to dramatically improve your operations. This article considers how to begin reviewing your business infrastructure. Reduce the workload In order to properly review your business processes it is…